Company Profile

‘Guardsman’ was founded by an ex member of the Life Guard regiment of the British Household Cavalry in 1964 and since that time we have built a reputation for high quality bespoke Dog Guards, Dividers and tailgate guards for cars and vans.

We are based in the industrial Midlands of the UK and only sell Dog Guards and Dividers which have been made at our factory which allows us to maintain our high standards of Quality Control.

Our parent Company  – Athag Limited – supplies Dog Guards directly to the car companies.

Current customers include Jaguar Land Rover, Toyota Europe, Ford Europe, BMW, KIA Europe, Hyundai Europe, Subaru Europe, and Chrysler worldwide. Athag’s Dog Guards are sold through their customer’s dealerships as accessories or to be fitted to the vehicle prior to customer collection. The Company is accredited to the globally recognised ISO9001:2015 (Quality) and ISO14001:2015 (Environmental) standards